Reach Maine's most engaged outdoor audience
A weekly newsletter read by hikers, paddlers, campers, and weekend explorers across Maine. Active people who seek out new places and spend on the experiences they love.
$100 per newsletter (or barter) — one sponsor per issue
Past sponsors
By The Numbers
1,118
Subscribers
Total email subscribers
70%
Open Rate
Average across our last 15 issues
5%
Ad Click Rate
Readers who click through on sponsor ads
704-861
Est. Impressions
People likely to see your ad
50-61
Est. Visits
People likely to click through
$1.80
Cost Per Click
Average cost per visitor
*Based on averages from the last five issues. See historical data.
Use this data alongside your knowledge of conversion rates and customer value to determine whether this is a good fit for you. The ad's actual performance depends on your offer, content, and other factors.
Pricing & Terms
- Cost: $100 per newsletter (or barter arrangements)
- Placement: Only one sponsor per newsletter, prominently positioned above weekly events
- Deliverables: Follow-up report with metrics
- Flexibility: Open to co-marketing offers, gift cards, or Maine outdoor-relevant sponsored experiences
Ideal Sponsorship Partners
We're looking for products, services, and venues that complement the outdoor enthusiast lifestyle. Great sponsors offer real value to our readers.
- Lodging & Outdoor Venues: Campgrounds, lodges, cabins, hotels, retreat centers
- Maine Outdoor Products & Gear: Local brands, equipment, food producers, retailers
- Services & Digital Tools: Insurance, mapping software, creative services, booking platforms
- Media & Publications: Books, magazines, podcasts, newsletters
Editorial note: The publisher reserves approval rights based on mission alignment.
What Your Ad Will Look Like
Here's an example of how your sponsorship appears in our newsletter:
Experience luxury wilderness living in our modern A-frame cabin. Nestled in Maine's forest with fire pit gatherings and starlit nights. Perfect for outdoor enthusiasts and peaceful retreats.
Reserve NowAd specs:
- Brand color – Applied to borders, links, and background
- Image – 16:9 landscape format (e.g., 800x450)
- Description – 30-50 words about your offering
- CTA text & URL – Where you want to direct traffic
What Sponsors Say
“Promoting our new sauna business in front of the Maine Outsider audience gave us Instagram followers, email subscribers, and new bookings. And Max did the heavy lifting so it probably took 15 minutes of planning on our end!”
“Support from Maine Outsider in helping us promote our annual fundraiser, Bow Ties & Bean Boots, was phenomenal. The process was seamless and helped us reach new people in Maine's outdoor community while sharing why getting outside matters, especially for young people.”
“I promoted Slow Blooming, my seasonal mindfulness course where participants get to slow down and savor the arrival of spring in the trees. Even with this niche topic, people signed up for the course through Maine Outsider, and that led to other wonderful connections outside my class.”
Past Advertisers
Click any name to see their ad in the archive.
Ready to Sponsor?
Tell us what you're hoping to promote and we'll take it from there.
hello@maineoutsider.com