Advertising Guidelines

The Maine Outsider newsletter offers sponsorship opportunities to reach an engaged outdoor enthusiast community.

$100 per newsletter — One sponsor per issue, prominently featured

By The Numbers

946

Subscribers

Total email subscribers

73%

Open Rate

Subscribers who open emails

Ad Click Rate

Click after seeing ad

622-760

Est. Impressions

People likely to see your ad

43-52

Est. Visits

People likely to click through

$2.11

Cost Per Click

Average cost per visitor

*Based on averages from the last five issues. See historical data.

Use this data alongside your knowledge of conversion rates and customer value to determine whether this is a good fit for you. The ad's actual performance depends on your offer, content, and other factors.

Pricing & Terms

Cost: $100 per newsletter (or barter arrangements)
Placement: Only one sponsor per newsletter, prominently positioned above weekly events
Deliverables: Follow-up report with metrics
Flexibility: Open to co-marketing offers, gift cards, or Maine outdoor-relevant sponsored experiences

Ideal Sponsorship Partners

We're looking for products, services, and venues that complement the outdoor enthusiast lifestyle. Great sponsors offer real value to our readers.

Lodging & Outdoor Venues: Campgrounds, lodges, cabins, hotels, retreat centers
Maine Outdoor Products & Gear: Local brands, equipment, food producers, retailers
Services & Digital Tools: Insurance, mapping software, creative services, booking platforms
Media & Publications: Books, magazines, podcasts, newsletters

Editorial note: The publisher reserves approval rights based on mission alignment.

What Your Ad Will Look Like

Here's an example of how your sponsorship appears in our newsletter:

Experience luxury wilderness living in our modern A-frame cabin. Nestled in Maine's forest with fire pit gatherings and starlit nights. Perfect for outdoor enthusiasts and peaceful retreats.

Reserve Now

Ad specs:

Brand color – Applied to borders, links, and background
Image – 16:9 landscape format (e.g., 800x450)
Description – 30-50 words about your offering
CTA text & URL – Where you want to direct traffic

Past Advertisers

See examples of how ads appear in the newsletter:

Ready to Sponsor?

Tell us a bit about what you're hoping to promote and we'll take it from there.